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A Real-World Guidebook and Podcast to Mastering Software Sales

A Real-World Guidebook and Podcast to Mastering Software SalesA Real-World Guidebook and Podcast to Mastering Software SalesA Real-World Guidebook and Podcast to Mastering Software Sales

Let us help you navigate this journey and grow your sales career.

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The Book

 Tired of corporate sales fluff and AI-written playbooks? The Real Deal - A Guidebook to Mastering Software Sales gives you the unfiltered truth from the front lines. Tackle the ideal sales cycle end-to-end, manage buyer personas, master the mental game, and successfully navigate career politics. Whether you're a new rep or a seasoned pro, you'll get battle-tested strategies that actually close deals.

The Podcast

 Hosted by Wayne Jensen and Jeff Lemmon, The Real Deal Podcast drops weekly episodes packed with unfiltered sales wisdom, hilarious war stories, and tactical insights from the front lines of software sales. Each week, we bring in top sellers, leaders, and real-world pros to share their wildest stories and career-defining moments. It's direct, witty, and actually useful - never full of fluff. 

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